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For venue owners, managers, operators, hirers and service providers, Dean Hassall Consulting Pty Ltd delivers relevant managerial and operational solutions.

We understand the need for venue industry businesses to operate in a way that maximises commercial opportunities and, in many cases, balance community needs.  

Dean Hassall Consulting Pty Ltd provides advisory services and a dedicated resource to public and private sector clients, ensuring momentum on special projects until their completion.

Our two-person consultancy also offers the knowledge, skill and experience of one of the most valuable, venue industry leaders available in market today.  The firm's principal, Dean Hassall brings a powerful network of contacts within the international venue industry, gained from an operational and managerial venue and events career:

  • within high profile venues in Queensland

  • in major international events;

  • as Chief Executive of a professional football club;

  • consulting from the private sector to enterprises pursuing venue industry business opportunities; and

  • at highest levels of the Queensland Local and State government in facility management and development.


Certified Venue Executive

Awarded to Dean Hassall in 2018, CVE is the elite credential of the International Association of Venue Managers (IAVM). This certification designates the recipient as an expert in the profession of venue management, in all areas, and dedicated to the advancement of the venue industry as a whole.


Award winning venue professional

Dean Hassall is a recipient of the 2011 VMA Allied Venue Professional of the Year award, presented by the Venue Management Association (Asia and Pacific). 

This prestigious award recognises Dean’s commitment to the Australian and broader Asia Pacific venue industry, and the outstanding extent to which Dean’s work in the venue industry and relationships with specific venues has improved businesses and services.  See more...


Industry leader: VMA Council member

Dean Hassall is a highly regarded venue industry leader. He served between 2010 and 2017 on the Council of the Venue Management Association (Asia and Pacific) as Allied Member Representative.


Accredited Venue Manager (AVM)

Recognising his extensive venue management experience, contribution and qualifications, was Dean Hassall’s achievement of Accredited Venue Manager (AVM) in 2013.

This Certificate of Accreditation demonstrates Dean's professional achievement and accomplishment in the management of public venues.


Educating the next generation  

Dean Hassall is an up-to-date venue industry trainer, having served for more than a decade as lecturer and committee member for Australia’s only annual benchmark educational program for the venue industry - Venue Management School.