home business profile dean hassall clients contact us


Since 2009, Dean Hassall Consulting has provided services for the following valued clients and project teams.







Gold Coast 2018 Commonwealth Games Corporation (GOLDOC) 

  • Consultancy advisory services in venue management and venue operations.

  • Leading and coordinating the development and negotiation of Venue Use Agreements with competition and non-competition venues.

  • Establishing and managing relationships with venue owners and operators relating to the Gold Coast 2018 Commonwealth GamesTM.

  • Detailed workforce planning analysis for GOLDOC for Gold Coast 2018 Commonwealth GamesTM delivery requirements.


Kai Tak Sports Park (multi-purpose sports complex & stadium)
Hong Kong
(Sub-consultant to KPMG and Advisian)

       Current project:

  • The Government of the Hong Kong Special Administrative Region of the People’s Republic of China has appointed KPMG Transaction Advisory Services Limited together with Advisian Limited as "Consultant" to provide advice on the operations of a multi-purpose sports complex (MPSC) at a site within the Kai Tak Development. The Consultancy also supports the Government’s preparation of the tender and selection of a Consortium to design, construct and operate the Kai Tak Sports Park project.

  • Dean Hassall Consulting is providing sub-contractor advisory services to the KPMG-Advisian Consultancy, in the areas of major public facility operations and management, specifically in the following scopes of work including (but not limited to:

    • Recommendations around commercially viable elements which will enhance the usage and attractiveness of Kai Tak Sports Park;

    • Assistance with interpreting the views from stakeholders on event profile including the frequency and scale such as event and activities;

    • Input into and review of revenue and expenditure forecast projections on the Main Stadium and other major facilities;

    • Drafting the operational and performance requirements for the operating stage of the major facilities, including but not limited to the Main Stadium, in particular: venue operation including opening hours, charging rates, venue/facility booking arrangements and supporting IT systems, hospitality, customer service, event profiling, promotion and management including sports events for community participation/international events, catering arrangements for events, ticketing arrangement for events and traffic management during events;

    • Creation of management mechanisms for Government of Hong Kong to effectively monitor the performance of the MPSC Consortium during the operating stage of Kai Tak Sports Park;

    • In relation to the Main Stadium and other major facilities, review the commissioning plan and provide input regarding its structure and essential elements, and potential interfacing issues between the construction stage and operations stage;

    • Input into tender documents for the Kai Tak Sports Park project regarding financial, operational and performance requirements to be imposed on Consortium bidders, in relation to the operation of the Main Stadium and other major facilities; and

    • Assessment of the operational aspects of the proposals received, in relation to the Main Stadium and other major facilities.


Brisbane City Council - Riverstage
(Queensland local government)  


  • Event operations review of major concert at Riverstage.

  • Review, overhaul and re-write of Riverstage Event Operations Manual.

  • Advice around a commercial benchmarking analysis as it relates to the current operations of unique Brisbane CBD outdoor amphitheatre entertainment venue, Riverstage.



Council of the City of Gold Coast
(Queensland local government)  



  • Business planning and venue operational assistance and advice for City of Gold Coast Major Venues.

  • Development and drafting of Major Sports Venues and Aquatic Centres Business Plan Framework and review of organisational structure.

  • Review of Carrara Sports and Leisure Centre Operations Manual.



Sunshine Coast Council
(Queensland local government)  


  • Assistance in relation to Sunshine Coast Stadium ticketing planning and ticketing provider procurement.

  • In the capacity of specialist facility adviser, provide ongoing advice to Council associated with the Sunshine Coast Stadium Feasibility Study progress, deliverables and findings.
  • Assistance with Sunshine Coast Stadium Feasibility Study: independent consultancy services as evaluation panel member to assist with procurement of feasibility study provider.
  • Sunshine Coast Aquatic Centre Management Model Review - helping Council work towards best-practice tenure arrangements and standardising the suite of agreements currently utilised across its portfolio of nine aquatic centres.  

  • Comprehensive business review of the Sunshine Coast Stadium to continue to grow and diversify the business and to review the Stadium’s performance and operations to identify its future capabilities.



 Arts Queensland
(Queensland State Government)


  • QPAC Patron Flow Review - a venue industry operations review of Queensland Performing Arts Centre as it relates to efficient and effective access and egress of patrons, when concurrent performances are held in both the Lyric Theatre and Concert Hall.



Logan City Council
(Queensland local government)  


  • Desktop analysis into the requirements of establishing a Centre of Excellence for Women's Sport in the City of Logan, within the Cronulla Park Master Plan development. Areas of investigation include: research and analysis to help inform Council of facility need, size, functional requirements, and potential services and activities that could be offered from any Centre of Excellence; in addition to potential management and governance models, advocacy for and identification of key stakeholder partnerships and indicative operating cost considerations.

  • Assistance in the development of Expression of Interest (EOI) documentation and the subsequent evaluation process, to procure a management and operations provider for Logan Metro Sports Park.

  • Assistance in the development of EOI documentation and the subsequent evaluation process, to identify commercial opportunities in the management and operation of the Logan City Council portfolio of aquatic centres.

  • Independent research of operational and management options for proposed Logan Metro Sports Park (108ha Master Plan site) – involving industry analysis comparison and a review of operational and governance models of such facilities.

  • Situational analysis and peer review of Logan City Council Leasing Policy for sporting organisations and community organisations.

  • Review of swim coach agreements including input into KPI’s and performance evaluation criteria.

  • Independent analysis of and strategy recommendations surrounding current business models, management and operations of Council's indoor sports centres and aquatic centres, as a component of Logan City Council's Major Venues Business Improvement Review.

  • Phase 2 - Situational Analysis:  incorporating a 'top level' situational analysis of the current business models, management and operations of Logan City Council Indoor Sports Centres and Aquatic Centres.

  • Phase 4 - Industry Analysis:  incorporating a further review of key relevant documents, detailed benchmarking of similar venues.

  • Phase 5 - Business Improvement Plan - Recommendations (to be completed):  assisting Logan City Council in formulating their strategies in moving forward; involving review and critique of the final Logan City Council "Indoor Sports Centres and Aquatic Centres Business Improvement Plan", in due course.


 Sport and Recreation Services,
Department of National Parks, Sport and Racing
(Queensland State Government)


  • Independent venue operations and risk management framework review of two Queensland Government-owned and operated facilities: Toowoomba Sports Ground (TSG) and Townsville Sport and Recreation Precinct (TSRP).

  • Commentary and practical guidance surrounding any key best-practice ‘gaps’ identified from an operations review, and implementation of a framework focused on venue management and risk mitigation, which reflects enhanced practices.

  • Delivery of significant report, practical tools and templates, and workshop/presentation.

  • Research and  development of venue operational policies and procedures written for Toowoomba Sports Ground, Townsville Sport and Recreation Precinct, Outdoor Recreation Centres, and Sports Houses. 


Queensland Rugby Football League Limited
and National Rugby League Limited


  • Preparation of research, discussion papers and briefings in relation to inception of a multi-channel major event project (later known as Maroon Festival or MaroonFest) based on the Fourex (XXXX) Maroons and their participation in the annual State of Origin Series between QLD and NSW.

  • Assistance with QRL's recruitment of an in-house Event Activation Manager to oversee Maroon Festival project. Panel member for shortlising, interviews, evaluation and selection.

  • Engaged through Queensland's governing body for Rugby League on behalf of National Rugby League, to develop a QRL Statewide Facilities Strategy. In-depth research and reporting project resulted in a five to ten-year plan, which defines a strategic, collaborative and consolidated approach to the maintenance and development of QRL facilities throughout the entire State of Queensland.

  • Feasibility analysis regarding facility location and composition of the "Home" of administration, marketing and commemoration of rugby league in Queensland.


Kardinia Park Stadium Trust, Geelong



  • Specialist consultancy services to deliver upon an 'environmental business scan' for Kardinia Park Stadium Trust. Scope involved delivering prioritized recommendations along with user-friendly materials, following Dean Hassall Consulting's identification of any gaps in current processes, procedures and documentation in four core areas of the Trust business:  Corporate Services; Events and Operations; Commercial, Marketing and Community; and Asset and Facility Management.



St John's College within the University of Sydney



  • Review of Sporting Fields Licence Agreement with Sydney University Sports Federation.



Western Australian Football Commission 


  • Submission critique, copy structure, copy writing and editing services associated with development of Perth Stadium Management (PSM) submission responding to WA Government's Request for Proposal: The New Perth Stadium Operator Services.

  • Submission critique, copy structure and editing services associated with development of Perth Stadium Management (PSM) submission responding to Invitation for Expressions of Interest: The New Perth Stadium Operator Services. Successful submission to RFP stage.

  • Review of suggested organisational structure for the potential management of the new Perth Major Stadium development.

  • Strategic advice on stadia governance and management considerations.

  • National benchmarking analysis of venue management commercial operators.

  • Operational audit of Patersons Stadium and review of event planning and operational documentation.


Royal Agricultural Society of New South Wales (RASNSW)

  • Review of current security and risk management governance, resources, frameworks and practices, aimed at providing comment around comparisons of current RASNSW systems and practices against industry best practice, and any associated ‘gap analysis’ immediately identified.

  • Recommendations around review of key RASNSW policies and procedures documentation.

  • Organisational structure review focussed on position descriptions and interface of roles involving security, safety, risk governance and compliance.

  • Independent operational review of first home AFL game at redeveloped Sydney Showground Stadium (Greater Western Sydney Giants V Essendon).

  • Assistance with planning and required documentation for operational readiness for redeveloped Showgrounds Stadium (for hosting of inaugural Greater Western Sydney AFL season matches at venue).


Leichhardt Municipal Council
(New South Wales local government)  

  • Venue management review of Leichhardt Oval to continue to grow and diversify the business and to review the Oval’s performance and operations to identify its future capabilities and/or constraints. 


Campbelltown City Council
(New South Wales local government)  


  • Independent investigation and report on benchmarked values of current stadia "naming rights" to inform a sponsorship analysis of Campbelltown Sports Stadium.


RixStewart - Perth Major Stadium Development
(Melbourne-based consultancy - property and facilities management)  


  • Engaged through Rix Stewart to provide input into a Facility Management Advisory Services contract relating to the new Perth Stadium Project by the Western Australian Government (Strategic Projects, Department of Treasury).

  • Consultancy services and specialist advice for facility management and operational issues for the Perth Major Stadium Development.

  • Member of the Services sub-panel evaluation team for review of bid respondents’ proposals, including 'top-level' evaluation of Design criteria components in bids.


Brisbane City Council - City Hall Operations
(Queensland local government)  


  • Development of policies and procedures for an evolving Operating Manual for City Hall and King George Square.


Stadiums Queensland
(State government)

  • Event planning and operational review of Gold Coast Rugby 7's at Skilled Park.

  • Event planning and operational review of Big Day Out 2014 at Metricon Stadium.

  • National stadium hiring agreement benchmarking analysis

  • Detailed review of Skilled Park operating cost model and Stadiums Queensland stadium cost benchmarking.

  • Independent review of event planning documentation, plus event and venue operations audit during:

> Foo Fighters concert, Metricon Stadium, December 2011;
> ACDC "Black Ice" concerts, Queensland State Athletics Centre, February 2010
> 2nd Brisbane International Tennis event, Queensland State Tennis Centre, January 2010; and
> Pearl Jam concert, Queensland State Athletics Centre, November 2009.

  • Review of draft lease between Stadiums Queensland and Australian Football League (AFL) for Carrara Stadium, Gold Coast. 

  • Review of ticketing, security and cleaning tender documents for Stadiums Queensland for management of Carrara Stadium, Gold Coast.


The City of Newcastle
(New South Wales local government) 


  • Benchmarking and operational analysis for new City Hall, Civic Theatre and Playhouse.



NRMA Insurance Broncos (Brisbane Broncos Corporation Pty Ltd)
(National Rugby League team/club)  


  • Review of Hiring Agreement and further commercial analysis.

  • Assistance with commercial analysis including national benchmarking exercise across selected major Australian stadia.



Brisbane City Council - Hibiscus Sports Complex
(Queensland local government)  


  • Review of operational and financial model at the Hibiscus Sports Complex (incorporating outdoor and indoor aquatic and court sports facilities, a commercial health and fitness centre, and skate park). 

  • Recommendations for future management options.



Blue Mountains City Council
(New South Wales local government) 


  • Development of management and operational framework for redeveloped Springwood Civic Centre.



Brisbane City Council - City Hall Restoration Project
(Queensland local government)  


  • Development of an Operating Manual for City Hall.

  • Development of a Business Plan and Operating Model for redeveloped City Hall venue management.

  • Services relating to preparing the technical specifications for the Request for Proposal for a commercial operator for the redeveloped City Hall (due for re-opening in early 2013).

  • Assistance in the development and review of operating policies and procedures and other operational elements as it relates to preparing technical specifications for the Request for Proposal.

  • Advice on the technical specifications required for a commercial operator to deliver MICE events in a Civic and Community space such as City Hall.

  • Evaluation Panel member for Expression of Interest and Request for Proposal processes (as outlined above).




 Moreton Bay Regional Council
(South East Queensland local government)

  • Development of Operational and Management Plan for Regional Sports Park (regional AFL precinct, Caboolture).

  • Provision of services to Moreton Bay Regional Council on their State Equestrian Centre at Caboolture.  A review of management and operations plans for the Equestrian Centre and advice on business development opportunities to ensure management of this important site effectively provides for local and broader community needs, and achieves Council’s objectives.




Willoughby City Council - The Concourse
(New South Wales local government)  

  • Advice and assistance with the preparation of tender and contract documentation for the venue management of $180M development - The Concourse (Civic Place Performing Arts Precinct).

  • Panel member for the evaluation of tender responses for venue management of The Concourse.

  • Preparation of reporting and KPI frameworks for the future management of The Concourse.

  • Input into the ongoing asset maintenance strategies for operations of The Concourse. 

  • Input into services tenders and contracts for The Concourse:- security, cleaning and waste management.

  • Recommendations on a facility management staff structure for The Concourse operations. 

  • Review of Site Management Plan for The Concourse Precinct, including editing of existing - and drafting of new - policies and procedures.

  • Recommendations on an Executive Operations Committee Operating Charter for The Concourse.



 Gold Coast 2018 Commonwealth Games Bid Ltd
(candidature city bid team; company wholly owned by Queensland Government)

  • Provision of initial scoping and estimates services to bid team across divisional area of event delivery and operations, including but not limited to Gold Coast 2018 Commonwealth GamesTM Games Operations Centre, Commonwealth Games Village, venues, venue operations, sport, technology, accreditation, traffic and transport.

  • Assistance with development of venue staffing models and venue operating costs.

  • Review of venue overlay plans.

  • Additional scoping and estimates services to bid team across executive divisional areas, including but not limited to ceremonies and special events, government liaison and protocol, risk management, finance and business, legal, workforce and human resources, volunteers, sales and commercial, and marketing and media.




 South Australian Cricket Association (SACA), Adelaide Oval

  • Provision of venue management and operational advice and services in the areas of (including but not limited to):

> risk and emergency management;
> workplace health and safety;
> development of venue policies and procedures;
> development of venue operations manuals;
> review of organisational structure and specifically facilities and asset management; and
> review of services contracts and recommendations for improved contract management.

  • Operational audit of 2010 Vodafone Ashes Test Match and preparation, Adelaide Oval.

  • Preparation of tender and contract documentation for cleaning and associated services.




 Hunter Venues - Ausgrid Stadium, Newcastle
(New South Wales State government authority)

  • Provision of on-site workforce and advisory services to assist with the hosting and operations of Newcastle Knights V St George Dragons Home Game at Ausgrid Stadium, Sunday, 3 April 2011.  Event coincided with the opening of the redeveloped stadium.

  • Review of event operations planning documentation and participation in pre- and post-event meetings.









Brisbane Marketing
(Wholly-owned subsidiary of Brisbane City Council) 

       Projects - Carolynne Hassall:

  • Coordination of "Producer Showcase" integrations of regional producers and regional council stakeholders within live celebrity chef cooking demonstrations across Main Stage and Queensland Taste Stage as part of Regional Flavours 2017 Presented by The Courier Mail.

  • Coordination and delivery of all live celebrity chef cooking demonstrations across 5 stages as part of Regional Flavours 2016 Presented by The Courier Mail. (See below for details)

  • Coordination and delivery of over 40 live celebrity chef cooking demonstrations across 5 stages as part of Regional Flavours 2015 Presented by The Courier Mail, 18 & 19 July 2015, at South Bank Parklands. Included overseeing and managing the Chef Preparation Team (Caxton St Catering); recipe logistics for live shows and TV live-crosses; facilitating food and beverage tastings for 12 cooking demonstrations; managing travel itineraries, performer briefings and all requirements for contracted talent and masters of ceremony.

  • Preparation of “South Bank Parklands VTO/VC Staff Handbook” to outline the procedures, requirements and expectations for the safe and effective performance of duties by staff employed as Venue Technical Officers and Venue Coordinators, South Bank Parklands. Handbook provides specific information in relation to venues, technical infrastructure, equipment, and terms of use by both Brisbane Marketing employees and external parties (event organisers or contractors).

  • Project-managed significant components of the “Brisbane Marketing Volunteers Framework” project, to assist in the development of a robust documentary and training program structure that supports the management of Brisbane Marketing volunteer activities. Consultancy incorporated:

  • > Development of a Volunteer Management Framework (Policies and Procedures Manual), including Standard Operating Procedures for volunteer needs-scoping, attraction, recruitment, contracting, allocation to job-specific roles, induction, and training and manual/tool kit for the management, scheduling and retention of volunteers.

    > Development of volunteer induction and training program with focus on “Event” specific modules for role training and familiarization. Worked with Brisbane Marketing staff to prepare materials and tools for delivering volunteer induction and training including refining and developing training program scripts, outlines, presentations and handout materials. Incorporated existing organizational induction and "Brisbane Welcomes The World" training.

    > Delivery of volunteer induction and training program in advance of three major Brisbane events held in late 2014:

    -    Brisbane Global Cafe (ahead of the 2014 G20 Leaders Summit);
    -   8th annual Asia Pacific Screen Awards (APSA); and
    -    inaugural Brisbane Asia Pacific Film Festival (BAPFF).

  • Completion of a six-week contract relating to delivery of 27 live cooking demonstrations across three event stages over two days at South Bank's Regional Flavours 2014. Together with Brisbane Marketing team, contracted Chef Preparation Team (Caxton Street Catering), event partners, and 15 celebrity chefs/cooks including Matt Preston, Miguel Maestre, Annabel Langbein, Paul West, Dominique Rizzo, Julia Taylor, Darren Robertson, Sarah Todd, Alice Zaslavsky and many other Australian favourites, achieved a streamlined and professional cooking showcase.